https://metro.legistar.com/Gateway.aspx?M=LD&From=RSS&ID=2817527&GUID=91CFE566-655F-4EAB-9005-3AE88CFD168BLegistar15https://metro.legistar.com/Gateway.aspx?M=LD&From=RSS&ID=2817527&GUID=91CFE566-655F-4EAB-9005-3AE88CFD168B91CFE566-655F-4EAB-9005-3AE88CFD168B-2025-06-09-05-08-29Title: AMENDMENT by Antonovich and Najarian that the CEO direct staff to: A. Place wayfinding signage at stops along Line 501, including North Hollywood station, Burbank, Glendale, Del Mar station and Memorial Park station to ensure that riders can easily locate Line 501; and B. Ensure that Line 501 is included on existing informational signage at each stop that lists connections and destinations; FURTHER MOVE THAT the CEO report back at the October 2016 Board meeting with an expanded plan to increase Line 501 ridership that includes, but is not limited to: A. A feasibility study for reducing fares to match MTA’s regular fare and transfer structure and/or promotional programming that offers free or discounted fares for a specified period of time (e.g. 60 days) B. Identification of weekend sporting, concert, holiday, cultural and other major events in the City of Los Angeles and the cities along the SR-134 and I-210 corridors, coupled with a cost-effective marketing plan that promotes Line 501 service as a preferred mode of transportation to those events; C. New eye-catching marketing Mon, 09 Jun 2025 05:08:29 GMT