Metro - File #: 2015-1786

• File #: 2015-1786
• Type: Informational Report
• Status: Filed
• File created: 12/18/2015
• In control: Executive Management Committee
• On agenda: 1/21/2016
• Final action: 1/21/2016
• Title: RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.
• Indexes: Advertising, Assembly Bill 468, Azusa, Construction, Contractors, Crenshaw/LAX Transit Corridor Project, Customer service, Duarte, Duarte/City of Hope Station, Fixing America’s Surface Transportation Act, Gold Line Foothill Extension 2A, Informational Report, Inglewood, It's Off Limits, Little Tokyo, Long range planning, Long Range Transportation Plan, Los Angeles International Airport, Los Angeles Sheriffs Department, Maps, Mark Ridley-Thomas, Metro Blue Line, Metro Crenshaw Line, Metro Divisions, Metro Exposition Line, Metro ExpressLanes, Metro Gold Line, Metro Green Line, Metro Purple Line, Metro Rail A Line, Metro Rail C Line, Metro Rail E Line, Metro Rail K Line, Metro Rail L Line, Mitigation, Outreach, Partnerships, Program, Public relations, Radio, Regional Connector Transit Corridor Project, Roadside advertising, Safety, Safety and security, Safety campaigns, Safety programs, Security, Shoofly, Through traffic, Transit safety, Video, Westside/Central Service Sector

Date	Action By	Action	Result
1/21/2016	Executive Management Committee

Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
JANUARY 21, 2016

Subject/Action
SUBJECT: CHIEF COMMUNICATIONS OFFICER QUARTERLY REPORT
ACTION: RECEIVE AND FILE

Heading
RECOMMENDATION

Title
RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.

Issue
ISSUE
The LA Metro Chief Communications Officer provides a quarterly update to the Board of Directors on the efforts of the Communications Department. The report covers accomplishments of the previous quarter and a look-ahead to the coming quarter. This is the first such CCO Quarterly Report by the new CCO.

Discussion
DISCUSSION
The Communications Team has had a number of accomplishments in the second quarter of FY2016, October-December 2015. The report also includes some metrics from the past year that have positively impacted Metro's positioning in the community.

Long Range Transportation Plan Education Program
The Metro Communications Team has developed a multi-faceted communications plan to educate the public about the Long Range Transportation Plan and potential ballot measure. This education program includes broad-based and targeted communications to reach and resonate with the diverse audiences across the region.

The education program rolls out in January 2016 through a variety of tactics including but not limited to bus and shelter ads; billboards; print advertising; news blogs and articles; press events showcasing project progress, radio spots; web updates; social media campaign; speakers' bureau; stakeholder briefings; stakeholder messaging kits; educational videos; and a new LRTP section of the Metro website.

Transformation Through Transportation (T3) Industry Forum
The team is has been leading the planning efforts for the Transformation Through Transportation (T3) Industry Forum that will be held Thursday, February 11, 2016.





Campaigns

Safety and Security Campaign
In October, Metro Communications developed and implemented a securit...