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File #: 2017-0557   
Type: Contract Status: Passed
File created: 8/10/2017 In control: Executive Management Committee
On agenda: 9/21/2017 Final action: 9/28/2017
Title: AUTHORIZE the Chief Executive Officer to: A. AWARD four-year, fixed unit rate bench Contract Nos. PS40129001 through PS40129010, with the firms listed in Attachment A, for video production services, for a not-to-exceed amount of $2,900,000, effective October 1, 2017, through September 30, 2021; subject to resolution of protest(s), if any; B. EXECUTE Task Orders, on a rotational basis, under these Contracts for video production services in a total amount not-to-exceed $2,900,000; and C. AUTHORIZE the option to exercise the standard 10% contract authority modification, which in this case would allow an additional $290,000 for a total contract allowance of up to $3,190,000.
Sponsors: Board of Directors - Regular Board Meeting
Indexes: Advertising, Contractors, Contracts, Expo Line Operating Project (Project), Gold Line Operations (Project), Metro Exposition Line, Metro Gold Line, Metro Green Line, Metro Rail B Line, Metro Rail C Line, Metro Rail E Line, Metro Rail L Line, Metro Red Line, Procurement, Professional Services, Project, Public Affairs, Promo & Outreach (Project), Rail Operations - Blue Line (Project), Rail Operations - Green Line (Project), Rail Operations - Red Line (Project), Safety, Video
Attachments: 1. Attachment A - Procurement Summary, 2. Attachment B - DEOD Summary
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
SEPTEMBER 21, 2017

Subject
SUBJECT: METRO VIDEO BENCH

Action
ACTION: AWARD BENCH CONTRACTS

Heading
RECOMMENDATION

Title
AUTHORIZE the Chief Executive Officer to:

A. AWARD four-year, fixed unit rate bench Contract Nos. PS40129001 through PS40129010, with the firms listed in Attachment A, for video production services, for a not-to-exceed amount of $2,900,000, effective October 1, 2017, through September 30, 2021; subject to resolution of protest(s), if any;

B. EXECUTE Task Orders, on a rotational basis, under these Contracts for video production services in a total amount not-to-exceed $2,900,000; and

C. AUTHORIZE the option to exercise the standard 10% contract authority modification, which in this case would allow an additional $290,000 for a total contract allowance of up to $3,190,000.

Issue
ISSUE

Metro's Marketing Department produces public-facing information toward the goals of increasing ridership, improving the customer experience and informing the public about all of the agency's projects and programs. Housed in the Communications Division, the Marketing Department has traditionally used a bench of small business video production firms to supplement staff capacity in this area. As video becomes increasingly important in the digital space, staff seeks to award its small business video production bench contract in a larger amount than in the past. This larger video bench contract gives Metro the capacity to produce a greater volume of video content, assisting marketing efforts to have a greater impact. To allow the agency to produce videos tailored to the agency's increasingly sophisticated digital advertising placements, social media targeting and web/mobile presence, staff recommends awarding bench contracts to 10 video production firms:
* ALAS Media
* Anti-Villain dba Heritage Tree
* Bubba's Chop Shop
* CivilEarth
* Conceptive
* The Department of the 4th Dimension
* Friendly Filmworks
* Lux ...

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