Meeting_Body
PLANNING AND PROGRAMMING COMMITTEE
FEBRUARY 14, 2018
Subject
SUBJECT: METRO BIKE SHARE
Action
ACTION: RECEIVE ORAL REPORT
Heading
RECOMMENDATION
Title
RECEIVE oral status update on Metro Bike Share.
Discussion
DISCUSSION
Background
At the January 2014 meeting, the Board Motion 58 authorized the CEO to procure, contract, and administrate a bike share program. The Metro Bike Share system opened on July 17, 2016 in downtown Los Angeles. Phase II expansion was implemented in summer 2017 to Pasadena, Port of Los Angeles and Venice. The system currently operates with approximately 120 stations and a fleet of 1,400 bicycles. Table 1 below provides details by service area.
Table 1 Metro Bike Share
Service Areas and Fleet
|
|
Launch Date |
Fleet Size |
|
Downtown Los Angeles |
July 7, 2016 |
61 Stations 700 Bicycles |
|
Pasadena |
July 14, 2017 |
34 Stations 375 Bicycles |
|
Port of Los Angeles |
July 31, 2017 |
13 Stations 130 Bicycles |
|
Venice |
September 7, 2017 |
15 Stations 150 Bicycles |
Ø Key Performance Metrics
Table 2 Metro Bike Share Connections to Transit
(2017 Annual Survey Results)
|
Municipal Bus |
14% |
|
Metro Bus |
26% |
|
Metro Rail |
51% |
|
Metrolink |
10% |
|
Amtrak |
2% |
|
Inter-City Bus (Bolt, MegaBus) |
1% |
|
Did not connect to transit |
40% |
Table 3 YTD FY18 Ridership
|
|
Regional |
DTLA |
Pasadena |
Port of Los Angeles |
Venice |
|
Total Rides |
143,506 |
98,811 |
23,269 |
4,188 |
16,878 |
|
Rides/Bike/Day |
.67 |
.78 |
.48 |
.22 |
1.03 |
Table 4 YTD FY18 Rides by Pass Type
|
|
Regional |
DTLA |
Pasadena |
Port of LA |
Venice |
|
Monthly Pass |
81,815 |
57% |
62,743 |
64% |
15,099 |
64% |
1,230 |
31% |
2,743 |
16% |
|
Flex Pass |
5,735 |
4% |
4,883 |
5% |
670 |
3% |
71 |
2% |
111 |
1% |
|
Walk-Up |
43,927 |
31% |
22,878 |
23% |
7,241 |
31% |
2,572 |
65% |
11,236 |
67% |
|
One-Day Pass |
5,935 |
4% |
2,888 |
3% |
292 |
1% |
80 |
2% |
2,675 |
16% |
|
Business Pass (Gold) |
4,121 |
3% |
4,025 |
4% |
55 |
0.23% |
14 |
0.35% |
27 |
0.16% |
|
Business Pass (Silver) |
83 |
0.06% |
83 |
0.08% |
- |
0.00% |
- |
0.00% |
- |
0.00% |
|
Business Pass (Bronze) |
696 |
0.49% |
613 |
0.62% |
79 |
0.34% |
- |
0.00% |
4 |
0.02% |
|
Total |
142,312 |
100% |
98,113 |
100% |
23,436 |
100% |
3,967 |
100% |
16,796 |
100% |
Table 5 Promotional Passes
(Launched in Fall 2017)
|
Promotion |
Total Rides/Passes |
|
$2 Tuesday |
580 rides |
|
Day Pass |
3,081 passes |
Table 6 System-wide Revenues by Pass Type
|
Pass Type |
Revenue |
% of Total |
|
Business Pass (Bronze) Employer |
$0.00 |
0% |
|
Business Pass (Gold) Employer |
$9,868.50 |
2% |
|
Business Pass (Silver) Employer |
$0.00 |
0% |
|
Business Pass (Bronze) Employee |
$684.00 |
0.19% |
|
Business Pass (Gold) Employee |
$0.00 |
0% |
|
Business Pass (Silver) Employee |
$123.00 |
0.03% |
|
Flex Pass |
$33,087.00 |
9% |
|
Monthly Pass |
$140,491.75 |
40% |
|
One-Day Pass |
$22,505.50 |
6% |
|
Walk-up sales |
$148,340.75 |
42% |
|
Total Pass Revenues |
$355,100.50 |
100% |
|
Regional Farebox Recovery |
13% |
FY18 Q2 Passholder Demographics Summary (does not include walkup and day pass users)
• Gender
o No Response 60%
o Male 22%
o Female 15%
o Other 3%
• Age
o No Response 33%
o 30-39 Y.O. 24%
o 20-29 Y.O. 17%
o 40-49 Y.O. 13%
o 50-59 Y.O. 10%
o Other age groups less than 10%
• Ethnicity
o Caucasian/White 53%
o Hispanic/Latino 20%
o Asian/Pacific Islander 16%
o Other ethnicity groups less than 10%
• Income
o No Response 51%
o Greater than $95,000 27%
o $70,000-$95,000 7%
o Other income groups less than 5%
Ø Evaluation Actions Underway to Further Improve Performance
1. Existing Station Review: Station performance will be analyzed. Underutilized stations will be relocated to optimize the system network and provide enhanced service to patrons.
2. User Feedback: The first annual survey was issued in November 2017. Results will help understand the user experience and preferences to support future program adjustments tailored to patron needs.
3. Marketing: Several initiatives are designed to promote system use:
a. Station Activations - the Metro Bike Share Street Team provides outreach, education, and pass sales
b. Monthly Newsletter - engages readers with upcoming events, promotions, and system updates
c. Monthly Member Spotlight - feature newsletter article on a selected member
d. Virtual Kiosks - deployed at large events to make bike share convenient to attendees and provide program education
e. Group Rides - bicycles and ride leaders at events and as bike share system tours to introduce riders to the program and familiarize them with the equipment
f. Bike Share for Business - discounted monthly passes for businesses
Ø New Technology
The Metro Bike Share Program anticipates the introduction of “smart bike” technology into the fleet in 2018. This type of bike provides flexibility for users to begin and/or end their trip outside of a bike share station/hub area. The bike may be checked out using a TAP card, small user panel on the bike, or with a smartphone and provides the opportunity to offer per minute pricing. The Metro Bike Share fleet will include a mix of the original “smart dock” and the new “smart bike” equipment.
Ø Update on Partner Workshop (January 30, 2017)
A workshop is planned with existing Metro Bike Share partners to discuss system performance, fare restructuring, expansion plans, and bicycle infrastructure.
Next Steps
Environmental and Title VI analyses for near term Metro Bike Share expansion areas are currently underway. At the March 2018 Board Meeting, staff will request adoption of the analyses findings along with a request to authorize staff recommendations for Phase III Metro Bike Share system expansion.
Prepared_by
Prepared by: Jenny Cristales-Cevallos, Principal Transportation Planner, Countywide Planning & Development (213) 418-3026
Basilia Yim, Manager, Transportation Planning, Countywide Planning & Development, (213) 922-4063
Dolores Roybal-Saltarelli, Senior Director, Countywide Planning & Development, (213) 922-3024
Frank Ching, DEO, Countywide Planning & Development, (213) 922-3033
Reviewed_By
Reviewed by: Therese W. McMillan, Chief Planning Officer, (213) 922-7077
