File #: 2015-1667   
Type: Informational Report Status: Filed
File created: 11/2/2015 In control: Executive Management Committee
On agenda: 2/18/2016 Final action: 2/18/2016
Title: RECEIVE AND FILE the quarterly status report on Metro's sexual harassment campaign and preview of fall 2015 Customer Satisfaction Survey.
Sponsors: Board of Directors - Regular Board Meeting
Indexes: Informational Report, It's Off Limits, Motion / Motion Response, Outreach, Police, Surveys
Attachments: 1. Attachment A - Motion 55

Meeting_Body

EXECUTIVE MANAGEMENT COMMITTEE

FEBRUARY 18, 2016

 

Subject/Action

SUBJECT: SAFE SPACE AND SEXUAL HARASSMENT

ACTION: RECEIVE AND FILE

 

Heading

RECOMMENDATION

 

Title

RECEIVE AND FILE the quarterly status report on Metro’s sexual harassment campaign and preview of fall 2015 Customer Satisfaction Survey.

Issue
ISSUE

Metro is continuing with a ground breaking campaign against sexual harassment called “It’s Off Limits.” The campaign was launched on April 1, 2015 and updated on October 1, 2015. Advertisements are in place on buses and rail cars across the system. The fall 2014 Customer Satisfaction Survey found that 22 percent of respondents answered “yes” to the question “in the past six months, while riding on Metro, have you personally experienced unwanted sexual contact including, but not limited to, comments, touching and exposure.” As a result of the unacceptably high percentage of riders affirming their exposure to sexual harassment, Metro formed a high-level, cross-departmental task force with representatives of Mayor Garcetti and Supervisors Antonovich and Kuehl. The “It’s Off Limits” campaign resulted in a decline of reported incidents of sexual harassment from the fall 2014 to the spring 2015 survey from 22 percent to 19 percent. To double down on the successful campaign, Metro’s Sexual Harassment Awareness task force updated messaging with a call to action of “Speak Up” and re-launched “It’s Off Limits” with a press conference on October 15, 2015. Metro is one of only a handful of transit agencies worldwide that regularly asks passengers about experiences of sexual harassment. Independent studies of large, international transit agencies indicate that New York City is considered to have one of the safest systems for women with a sexual harassment reporting rate of 63 percent.

Discussion
DISCUSSION

Results

 

Metro is successful in placing the issue of sexual harassment awareness before riders and the public at large in a method that empowers victims and witnesses of occurrences by encouraging them to make reports to the Los Angeles County Sheriff’s Department.  Metro has been conducting the most recent Customer Satisfaction Survey in February and the question related to sexual harassment is included. Full result should be available in March.    

 

Analysis

 

The Customer Satisfaction Survey queries about 20,000 Metro bus and rail riders and, with an error rate of ± two percent, is considered the most thorough of its kind in the transit industry on sexual harassment. Nearly all other large transportation agencies rely on studies from academia or news organizations for data on sexual harassment but those surveys are done infrequently.  Metro believes any level of sexual harassment is too high and efforts will continue to reduce the number of incidents to make Metro a safe place for all passengers. 

 

Actions Compliant with Item 55

 

Task Force - Designed updates messaging for “It’s Off Limits” and held a press conference on October 15, 2015 to disseminate continued action to ensure a positive experience for all riders. The Task Force reconvened in February 2016 to update and refresh outreach to keep Metro’s safety message top-of-mind for our customers. 

 

Community Input

 

                     Community Roundtable: Metro has approved a Statement of Work and a procurement process is underway to identify a qualified contractor to form, engage, and manage a Community Roundtable on issues of safe space and sexual harassment to better connect with customers and inform Metro’s response to these issues. The Community Roundtable is envisioned to meet periodically for one year. It can be extended at the Board’s instruction.

                     Review APTA best practices: There are no universally accepted standards for best practices, however, most advocacy groups and/or university studies include the following.

1.                     Provide universal Wi-Fi and cell service underground

2.                     Develop an app directly linked to the police and/or transit authority

3.                     Have a dedicated phone number for victims of sexual harassment or abuse

4.                     Install an alarm system to alert all conductors onboard

5.                     Install phones on subway platforms that connect directly to the police

6.                     Place cameras in subway cars (along with signs that let people know they are being watched)

7.                     Ensure that public transport employees have been properly trained and are authorized to intervene

                     Metro complies with all points except number one. Metro has exceeded best practices with its awareness campaign.

 

External Policy

 

                     The Metro Customer Code of Conduct has been updated to explicitly prohibit unwanted sexual attention and identity-based harassment.

                     Metro has an on-going relationship with Peace Over Violence to provide non-law enforcement support options for victims.

 

Internal Policy

 

                     In April, Metro circulated to all front-line personnel, including operators, maintenance and custodial employees, a simple yet effective method for summoning assistance in the event a Metro employee is the first point of contact for a rider who suffers sexual harassment or any other crime or complaint. The same instructions were circulated to all employees in July. Metro security is in the process of developing further materials that could include a training video.

                     Metro has reviewed all station, bus stop and transit vehicle design guidelines and is in compliance with all appropriate laws.

 

Next_Steps
NEXT STEPS

The latest Customer Satisfaction Survey is expected to be completed in February with completed data sets available by March. The results will be analyzed and modifications to our outreach will be amended as warranted. A press conference to announce an updated “It’s Off Limits” campaign is tentatively scheduled for April 2016.

Attachments

ATTACHMENTS

Attachment A - Motion 55

Prepared_by

Prepared by: Paul Gonzales, Senior Media Relations Officer, (213) 922-2702

 

Reviewed_By

Reviewed by: Pauletta Tonilas, Chief Communications Officer, (213) 922-3777