File #: 2023-0122   
Type: Motion / Motion Response Status: Agenda Ready
File created: 2/16/2023 In control: Operations, Safety, and Customer Experience Committee
On agenda: 3/16/2023 Final action: 3/16/2023
Title: RECEIVE oral report on Mobile Application Consolidated Motion.
Indexes: Application, Motion / Motion Response
Attachments: 1. Presentation

Meeting_Body

 

OPERATIONS, SAFETY, AND CUSTOMER EXPERIENCE COMMITTEE

MARCH 16, 2023

 

Subject

SUBJECT:                     MOBILE APPLICATION CONSOLIDATION MOTION RESPONSE

 

Action

ACTION:                     ORAL REPORT

 

Heading

RECOMMENDATION

Title

RECEIVE oral report on Mobile Application Consolidated Motion.

 

Equity_Platform

EQUITY PLATFORM

 

The Mobile Application Consolidation response is incorporating Metro’s Equity Platform by supporting the pillar: Listen and Learn. In outlining the next phase of in-depth customer research, the working group will strive to understand who, demographically and socio-economically, are current users of existing Metro mobile applications; how different users of varying abilities currently do and would like to interact with Metro mobile applications; and identify ways in which Metro can better address and solve for disparities with riders without Smartphones. In addition to studying current users of Metro’s mobile apps, the Working Group will also study non-users of existing applications to understand barriers and ways in which mobile app access and usage can be increased through this effort. The working group is committed to listening and learning from all customers in its next phase through coordination with Metro’s special interest councils and segmented user experience testing, eventually incorporating those findings into its final proposed solution.

 

 

Prepared_by

Prepared by: John Gordon, Senior Director - Special Projects Marketing, (213)922-2290

                                          Rochelle Chavez, Senior Manager - Systems Projects TAP, (213)922-7291

                                          Nina Kin, Web Systems Developer Marketing, (213)922-4213

Bryan Sastokas, Deputy Chief of Information Technology Services, (213)922-5510

 

Reviewed_By

Reviewed by: Jennifer Vides, Chief Experience Office, (213)922-4060