Meeting_Body
INDEPENDENT CITIZEN'S ADVISORY AND OVERSIGHT COMMITTEE
MARCH 5, 2025
Subject
SUBJECT: MY METRO BUDGET ACTIVITY
Action
ACTION: RECEIVE ORAL REPORT
Heading
RECOMMENDATION
Title
RECEIVE an oral report and live demonstration of the My Metro Budget Activity.
Issue
ISSUE
Metro remains dedicated to fostering transparency with riders, the public, and stakeholders. To uphold this commitment, the budget outreach process continues to engage the public through both traditional and new methods. This includes an interactive budget platform designed for public education and feedback. The "My Metro Budget Activity" aims to educate the public about the complexities of Metro's annual budget and to gather valuable information from riders. The insights gained will be instrumental in shaping the development of Metro's Fiscal Year (FY) 2026 budget.
Equity Platform
EQUITY PLATFORM
Marketing efforts have been designed to actively engage residents of Equity Focus Communities (EFC). These efforts have resulted in increased participation from historically underrepresented populations for the past three years. This includes people who do not have regular access to a car, have an income of less than $25,000, and BIPOC communities. Analysis shows that 47% of the My Metro Budget activity respondents live in EFC areas (excluding those outside the analysis) and that their demographics closely mirror both LA County's overall population and Metro's ridership profile.
For FY 2026, the budget development process was promoted through a comprehensive outreach strategy. This strategy includes the online budget portal, e-blasts, social media campaigns, traditional advertising, vehicle-based advertisements, and flyer distribution by Metro station staff. Metro's goal is to ensure that all LA County residents are informed of the opportunity to make their voice heard. This year the Budget Activity has a new translation feature that allows users to select one of the nine m...
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