Metro - File #: 2016-0766

• File #: 2016-0766
• Type: Informational Report
• Status: Filed
• In control: Executive Management Committee
• On agenda: 10/20/2016
• Final action: 10/20/2016
• Title: RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.
• Sponsors: Board of Directors - Regular Board Meeting
• Indexes: 7th Street/Metro Center Station, Advertising, Airport Metro Connector (AMC) Station Project, Alignment, American Public Transportation Association, Arts District, Central Los Angeles subregion, City of Los Angeles, Construction, Construction safety, Crenshaw/LAX Transit Corridor Project, Customer service, Downtown Inglewood Station, Downtown Los Angeles, Expo/Crenshaw Station, Fairview Heights Station, Grant Aid, Hyde Park, Information processing, Informational Report, Inglewood, Leimert Park, Leimert Park Station, Light rail transit, Little Tokyo, Little Tokyo/Arts District Station, Los Angeles International Airport, Los Angeles Union Station, Maps, Measure M, Metro Art, Metro Blue Line, Metro Crenshaw Line, Metro Divisions, Metro Exposition Line, Metro Gold Line, Metro Green Line, Metro Orange Line, Metro Purple Line, Metro Rail A Line, Metro Rail C Line, Metro Rail E Line, Metro Rail K Line, Metro Rail L Line, Metro Red Line, Metro Vision 2028 Plan, Mitigation, Outreach, Partnerships, Pedestrians, Plan, Program, Project, Promotion, Public relations, Public service, Regional Connector Transit Corridor Project, Ridership, Safety, Santa Monica, Students, Surveys, Terminal 27, Testing, Twenty-eight by '28 Initiative, Video, Walking, Westchester, Westchester/Veterans Station, Westside Cities subregion, Westside/Central Service Sector

Date	Action By	Action	Result
10/20/2016	Executive Management Committee

Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
OCTOBER 20, 2016

Subject/Action
SUBJECT: CHIEF COMMUNICATIONS OFFICER QUARTERLY REPORT
ACTION: RECEIVE AND FILE
Heading
RECOMMENDATION
RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.

Title
RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.

Issue
ISSUE
The LA Metro Chief Communications Officer provides a quarterly update to the Board of Directors on the efforts of the Communications Department. The last CCO Quarterly Report was provided in May to include the outcome of the Potential Ballot Measure Public Input Process. This report covers accomplishments of the fourth quarter FY2016, some final year-end FY2016 data, as well as a look-ahead to the coming quarter.
Discussion
DISCUSSION
Metro's Communications Program is implemented through the six divisions of the Communications Department: Community Relations, Customer Relations, Customer Programs and Services, Government Relations, Marketing and Public Relations. The department's four overarching goals are:
* Educate and engage the public about mobility options and Metro programs, projects and services
* Enhance the customer experience
* Maximize the Metro brand
* Build a constituency for transportation
These goals drive the strategies and activities developed for each functional area of the department.
Measure M Public Information Process
The Communications Team continues the public information effort for Measure M. From June through early November, Metro staff will have attended some 250 community presentations, events and festivals to educate the public about Measure M.

The public information process has also included a variety of tactics including bus, rail and shelter ads; billboards; print advertising; news blogs and articles; press events showcasing Metro's progress, informational materials; web updates; social media campaigns; and educational videos. Staff has also tracked the cities and organizations ...