Metro - File #: 2022-0279

• File #: 2022-0279
• Type: Motion / Motion Response
• Status: Passed
• File created: 4/21/2022
• In control: Board of Directors - Regular Board Meeting
• On agenda: 6/23/2022
• Final action: 6/23/2022
• Title: APPROVE five pilot transit corridors to expand Metro's Eat Shop Play (ESP) Program and launch the first pilot program in the East Los Angeles Area in response to Motion 40, ESP Expansion.
• Sponsors: Executive Management Committee
• Indexes: Advertising, Board approved a Motion, Budgeting, Business Solution Center, Central Los Angeles subregion, Construction, Contractors, Coronavirus Disease 2019 (COVID-19), East Los Angeles, Environmental justice, Maps, Mitigation, Motion / Motion Response, Outreach, Partnerships, Pilot studies, Program, Promotion, Ridership, Roadside advertising, Transit Oriented Community, Video, Walking, Westside/Central Service Sector

Date	Action By	Action	Result
6/23/2022	Board of Directors - Regular Board Meeting
6/16/2022	Executive Management Committee

Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
JUNE 15, 2022

Subject
SUBJECT: EXPANDING METRO'S EAT SHOP PLAY PROGRAM TO SUPPORT ECONOMIC RECOVERY AND RESTORE RIDERSHIP

Action
ACTION: APPROVE RECOMMENDATION

Heading
RECOMMENDATION

Title
APPROVE five pilot transit corridors to expand Metro's Eat Shop Play (ESP) Program and launch the first pilot program in the East Los Angeles Area in response to Motion 40, ESP Expansion.

Issue
ISSUE

Small businesses have been disproportionately impacted by the public health measures that have been in place to mitigate the spread of COVID-19 over the last year and a half. With 93 percent of businesses in Los Angeles County having less than 20 employees, Metro has an opportunity to aid with economic recovery by promoting these small businesses along transit corridors in communities that have been most impacted by the pandemic.

Background
BACKGROUND

Eat Shop Play (ESP) is a Metro construction mitigation program for the agency's capital construction projects. The program is managed and implemented by Metro's Community Relations. The program's objective is to mitigate reduced customer traffic by dedicating outreach and resources to promote small businesses during construction. ESP activities follow the path of construction to spotlight impacted businesses using a toolkit customized to each construction impact. Eligible businesses are those located on or near a major Metro transit construction project. Eligible businesses may participate in the program at no cost and may apply free at?www.metro.net/eatshopplay. The ESP toolkit includes social media, system-wide advertising, videos, street-level banners and in-store promotions, and other tactics to highlight businesses that are directly impacted by construction activities. It is one program in our Metro toolbox for partnering with the small business community. The ESP team closely coordinates with Metro's Business Interruption Fund and Metro's Business Solutions C...