File #: 2021-0732   
Type: Informational Report Status: Filed
File created: 11/5/2021 In control: Executive Management Committee
On agenda: 11/18/2021 Final action: 11/18/2021
Title: RECEIVE AND FILE the Low-Income is Easy Fare (LIFE) Program Strategic Double Enrollment Plan in response to Motion 40.
Sponsors: Board of Directors - Regular Board Meeting
Indexes: City of Los Angeles, Coronavirus Disease 2019 (COVID-19), Customer service, Equity Focus Communities, Fareless System Initiative, Housing, Information systems, Informational Report, Low-Income Fare is Easy (LIFE), Motion / Motion Response, Outreach, Partnerships, Plan, Program, Promotion, Public service, Strategic planning, Subsidies, Transit buses, Transit centers, Transit operators
Attachments: 1. Attachment A - Motion 40 - Fareless System Initiative (FSI), 2. Attachment B - LIFE Enrollment Activity Matrix, 3. Attachment C - LIFE Outreach Event Equity Focus Communities Map.pdf, 4. Attachment D - LIFE PROGRAM ENROLLMENT EXPANSION POP Event Schedule.pdf, 5. Attachment E - LIFE Monthly Enrollment Projections.pdf
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
NOVEMBER 18, 2021

Subject
SUBJECT: LIFE PROGRAM STRATEGIC DOUBLE ENROLLMENT PLAN

Action
ACTION: RECEIVE AND FILE

Heading
RECOMMENDATION

Title
RECEIVE AND FILE the Low-Income is Easy Fare (LIFE) Program Strategic Double Enrollment Plan in response to Motion 40.

Issue
ISSUE

Increasing enrollment in the LIFE Program is an important interim step for an expansion of the Fareless System Initiative (FSI). Staff has developed the LIFE Program Strategic Double Enrollment Plan (Enrollment Plan) to serve as a framework for strategies, tactics and activities to double the number of LIFE Program enrollees by the end of 2022.

Background
BACKGROUND


At its September 2021 meeting, the Board approved the FSI funding plan for Phase I (K-14) and Motion 40 by Directors Mitchell, Solis, Garcetti, Sandoval, Bonin, and Dupont-Walker, revamping the LIFE Program (Attachment A). Recognizing the expansion and enhancement of the LIFE Program will alleviate the impact of fares on low-income riders while Metro continues to seek funding to implement FSI Phase 2 (low-income adults), the Enrollment Plan outlines tactical and strategic actions that lend to increasing enrollments into the LIFE program and furthering access to public transit for low-income riders.

As directed in Motion 40, staff is to develop a plan to double the number of LIFE Program enrollees by the end of 2022. Prior to the COVID-19 pandemic, Metro customers took more than 1 million daily trips on the bus and rail system. This includes 67,625 riders participating in the LIFE program. As of September 23, 2021, Metro customers took more than 700,000 daily trips on the bus and rail system,
which included 91,739 participants in the LIFE program.


..Discussion
DISCUSSION

The Enrollment Plan has been developed with a focus on increasing enrollments in the LIFE Program through transformative approaches such as:
* A streamlined LIFE application process that enable...

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