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File #: 2015-1230   
Type: Informational Report Status: Filed
File created: 7/29/2015 In control: Finance, Budget and Audit Committee
On agenda: 9/16/2015 Final action: 9/16/2015
Title: RECEIVE AND FILE status report on response to Board Motion No. 50: MTA Ridership (June 25, 2015) to implement the Immediate Action Plan outlining initiatives for increasing ridership. Attachment A provides a status report on these initiatives.
Sponsors: Finance, Budget and Audit Committee
Indexes: American Public Transportation Association, Bottlenecks, Customer service, Informational Report, Metro Exposition Line, Metro Gold Line, Metro Orange Line, Motion / Motion Response, Procedures, Ridership, Security, Transit Passenger Information System, Transit System, Weekdays, Weekends
Attachments: 1. Attachment A: FY16Q1 Status Update, 2. Attachment B: Ridership Initiatives - Immediate Action Plan, 3. Attachment C: Ridership Initiatives: Other Strategies to Increase Ridership, 4. Attachment D: Motion No. 50: MTA Ridership (June 25, 2015)
Meeting_Body
FINANCE, BUDGET AND AUDIT COMMITTEE
SEPTEMBER 16, 2015

Subject/Action
SUBJECT: RIDERSHIP AND CUSTOMER SERVICE INITIATIVES
ACTION: RECEIVE AND FILE REPORT ON RESPONSE TO BOARD MOTION NO. 50: MTA RIDERSHIP

Heading
RECOMMENDATION

Title
RECEIVE AND FILE status report on response to Board Motion No. 50: MTA Ridership (June 25, 2015) to implement the Immediate Action Plan outlining initiatives for increasing ridership. Attachment A provides a status report on these initiatives.
Issue
ISSUE
Bus, rail, and Orange Line ridership continues to decline by 4% since April 2014. In response, the Board passed Motion No. 8: MTA Ridership (March 2015) directing staff to develop an Action Plan to increase ridership. In June 2015, staff presented an Immediate Action Plan as well as other longer term strategies to reverse the downward trend in ridership (Attachment B and C). Subsequently, the Board passed Motion No. 50: MTA Ridership (June 2015) which directs staff to implement the Immediate Action Plan, and suggests other initiatives to evaluate (Attachment D). This report provides a status update in response to Board Motion No. 50.

Discussion
DISCUSSION
Ridership Trends and Analysis
As shown in Figure 1, Metro ridership continues to decline on a year-over-year basis since April, 2014 (FY14Q4). Through the fourth quarter of FY15, systemwide boardings have decreased on average by 4%. Bus has shown a consistent decrease of 5% every quarter, compared to the same quarter of the previous year. While rail ridership decreased about 3% from FY14 to FY15.





Figure 1
Annual Boardings
(FY11 - FY15)




Looking closer at the period of decline, there are several findings worth noting, as follows:

Ridership by day of week

* Bus and Orange Line ridership declined during all day types (weekday, Saturday, Sunday) during all quarters since FY14Q4.
* While overall rail ridership continues to decline, there appeared to be a...

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