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File #: 2015-1713   
Type: Informational Report Status: Filed
File created: 11/23/2015 In control: Finance, Budget and Audit Committee
On agenda: 1/20/2016 Final action: 1/20/2016
Title: RECEIVE AND FILE status report on ridership trends and efforts taken as part of the Immediate Action Plan to increase ridership and improve customer service. Attachment A provides a status report on these actions.
Indexes: Bus rapid transit, Customer service, I-110, Informational Report, Maintenance, Metro Blue Line, Metro Rail A Line, North San Fernando Valley Transit Corridor, Procedures, Promotion, Railroad commuter service, Ridership, Ridesourcing, Service disruption, Shared mobility, Weekends
Attachments: 1. Attachment A - FY16Q2 Update on Ridership and Customer Service Initiatives, 2. Attachment B - Ridership Initiatives - Immediate Action Plan, 3. Attachment C - Ridership Initiatives - Other Ridership Increase Strategies
Meeting_Body
FINANCE, BUDGET AND AUDIT COMMITTEE
JANUARY 20, 2016

Subject/Action
SUBJECT: RIDERSHIP AND CUSTOMER SERVICE INITIATIVES - FY16Q2 STATUS REPORT
ACTION: RECEIVE AND FILE STATUS REPORT ON RIDERSHIP TRENDS AND INITIATIVES TO INCREASE RIDERSHIP AS OF FY16Q2

Heading
RECOMMENDATION

Title
RECEIVE AND FILE status report on ridership trends and efforts taken as part of the Immediate Action Plan to increase ridership and improve customer service. Attachment A provides a status report on these actions.
Issue
ISSUE
Prior to April 2014, systemwide ridership continued to increase with a peak in FY13Q2 of 1.49 million boardings per weekday. Since April 2014, ridership has steadily declined compared to the same period of the previous year. This decrease continued at an average rate of 4% per quarter year-over-year, accounting for a cumulative decline of 9% since April 2014. In June 2015, Board Motion No. 50 directed staff to implement an Immediate Action Plan to increase ridership and improve customer service, and evaluate other longer term strategies referenced in Attachment B. This report provides a status update on ridership and customer service initiatives as of December 2015.
Discussion
DISCUSSION
Ridership Trends and Analysis
As shown in Figure 1, Metro ridership continues to decline on a year-over-year basis since April, 2014 (FY14Q4). Through the first quarter of FY16, systemwide ridership has decreased on average by 4.3% each quarter. Bus ridership and Rail/BRT ridership have declined on average by 4.6% and 3.4% respectively each quarter compared to the same quarter of the previous year.


Figure 1
Percent Change in Quarterly Boardings Year-Over-Year
(FY13Q2-FY16Q1)





Regional Ridership Trends

In aggregate, LA County municipal operator ridership has also declined from FY14Q3 to FY16Q1 compared year over year (see Figure 2). Ridership declines have been as great as -16% year-over-year for some operators...

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