Metro - File #: 2016-0286

• File #: 2016-0286
• Type: Informational Report
• Status: Agenda Ready
• File created: 4/21/2016
• In control: Board of Directors - Regular Board Meeting
• On agenda: 5/26/2016
• Title: RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.
• Sponsors: Board of Directors - Regular Board Meeting
• Indexes: Advertising, Arcadia Station, City of Los Angeles, Construction, Crenshaw/LAX Transit Corridor Project, Customer service, Downtown Santa Monica Station, Fairview Heights Station, Grant Aid, Housing, Informational Report, Inglewood, It's Off Limits, Little Tokyo, Little Tokyo/Arts District Station, Los Angeles International Airport, Los Angeles Union Station, Maps, Mark Ridley-Thomas, Metro Blue Line, Metro Commute Services, Metro Crenshaw Line, Metro Exposition Line, Metro Gold Line, Metro Green Line, Metro Rail A Line, Metro Rail C Line, Metro Rail E Line, Metro Rail K Line, Metro Rail L Line, Mitigation, New Starts Program, Outreach, Partnerships, Pedestrians, Pilot studies, Program, Project, Public relations, Purchasing, Regional Connector Transit Corridor Project, Ridership, Safety, Santa Monica, Shoofly, South Bay Cities subregion, South Bay Service Sector, Students, Surveys, Testing, Transit Pass, Validation, Walking, Westside/Central Service Sector

Date	Action By	Action	Result
5/26/2016	Board of Directors - Regular Board Meeting

Meeting_Body
REGULAR BOARD MEETING
MAY 26, 2016

Subject/Action
SUBJECT: CHIEF COMMUNICATIONS OFFICER QUARTERLY REPORT
ACTION: RECEIVE AND FILE

Heading
RECOMMENDATION
Title
RECEIVE AND FILE the Chief Communications Officer's Quarterly Report.

Issue
ISSUE
The LA Metro Chief Communications Officer provides a quarterly update to the Board of Directors on the efforts of the Communications Department. The report covers accomplishments of the previous quarter and a look-ahead to the coming quarter. This report was held until the May Board cycle so that the CCO can provide an overview of the Potential Ballot Measure Public Input Process.

Discussion
DISCUSSION
The Communications Team has had a number of accomplishments in the third-quarter of FY2016, January -March 2016.

Potential Ballot Measure Public Input Process
Upon the Board's release of the Potential Ballot Measure Draft Expenditure Plan in March, the Metro Communications Team began implementing a multi-faceted public outreach and input process across LA County.

As a continuation of the overarching Long Range Transportation Plan Education Program, the public input process has occurred through four main sectors of the community: Elected Officials Engagement, Key Stakeholder Engagement, Public Engagement, and Media Engagement.

From March-May 2016, Metro staff has done 100 stakeholder and community presentations and meetings, held nine public meetings and one virtual online meeting, and conducted 13 telephone town hall meetings.

Public meeting outcome
A total of 510 people participated in the 10 public meetings - 452 attended the traditional public meetings and 58 attended the virtual online meeting. During the meetings, Metro asked the meeting audiences a series of five questions and utilized an electronic polling system to get immediate responses from the groups. When asked if they would vote for the sales tax measure if the election were held at that time, an average of 72 percent said they w...