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File #: 2017-0056   
Type: Program Status: Passed
File created: 1/25/2017 In control: Executive Management Committee
On agenda: 2/16/2017 Final action: 2/23/2017
Title: ADOPT the following Official and Operational station names for the three stations that comprise Metro Rail's Regional Connector: Official Station Name Operational Station Name 1. Little Tokyo/Arts District Little Tokyo/Arts District 2. Historic Broadway Historic Broadway 3. Grand Av Arts/Bunker Hill Grand Av Arts/Bunker Hill
Sponsors: Board of Directors - Regular Board Meeting
Attachments: 1. Attachment A - Property Naming Policy, 2. Attachment B - Map of Regional Connector with proposed Operational Station Names, 3. Attachment C - Table of alternate names for each station
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
FEBRUARY 16, 2017

Subject/Action
SUBJECT: RAIL STATION NAME

ACTION: ADOPT STATION NAMES FOR REGIONAL CONNECTOR

Heading
RECOMMENDATION

Title
ADOPT the following Official and Operational station names for the three stations that comprise Metro Rail's Regional Connector:

Official Station Name
Operational Station Name
1. Little Tokyo/Arts District
Little Tokyo/Arts District
2. Historic Broadway
Historic Broadway
3. Grand Av Arts/Bunker Hill
Grand Av Arts/Bunker Hill

Issue
ISSUE

Since its inception, stations on the Regional Connector have been identified by placeholder names based on street intersection. With construction in progress, final names need to be adopted by the Board in order to facilitate station signage design and fabrication without incurring extra costs for changes.

Discussion
DISCUSSION

Property Naming Policy
The recently updated and Board-approved Property Naming and Corporate Sponsorship/Naming Rights Policy (Attachment A) states that rail stations will be named in a simple and straightforward way to assist customers in navigating the system and the region. It indicates that names must be brief enough for quick recognition and retention, and must be based primarily on geographic location, referring to a nearby street or freeway, a well-known destination or landmark, a community or district name, or a city name. The policy also states that single names for stations are preferable, and that if multiple names are used, they are to be separated by a slash.

The policy further indicates that properties may have a Board-adopted official name and a shorter operational name; the official name is used in Board documents and legal notices, while the operational name is used more commonly on station signage, maps and customer materials. The policy recommends keeping the length of the operational name to a maximum of 24 characters to ensure readability and compliance with ADA type size ...

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