Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
OCTOBER 19, 2017
Subject
SUBJECT: CHIEF COMMUNICATIONS OFFICER QUARTERLY
REPORT
Action
ACTION: RECEIVE AND FILE
Heading
RECOMMENDATION
Title
RECEIVE AND FILE quarterly report from the Chief Communications Officer.
Issue
ISSUE
The Chief Communications Officer provides a periodic update on the efforts of the Communications Department. This report covers the activities since June 2017, as well as a look-ahead for the next few months.
Discussion
DISCUSSION
Advertising Contract
The procurement for a new advertising contract is in its final stages with staff planning to bring a recommendation for contract award to the Board at its November meeting. Proposals have been evaluated, oral presentations completed, and final review and scoring is in progress. The procurement has been an inter-agency effort from the beginning with the evaluation team consisting of Marketing, Signage & Wayfinding, Station Planning, and Operations - with the strategic goals of utilizing new technology, enhancing the customer experience, and increasing revenue for the agency.
Communications Support Services Bench Contract
Staff is finalizing the procurement of a Communications Support Services Contract to establish a bench of several teams that can provide a wide array of communications services to Metro in the coming years. Among the tasks included in the scope of services are staffing for planning and construction projects, community meeting planning and facilitation, targeted community outreach, graphic design, copywriting, multi-lingual translation and interpretation, digital media, and opinion research. Staff plans to bring a contract award recommendation to the Board at its November meeting.
Marketing
Metro Manners Etiquette Campaign
As part of our ongoing effort at enhancing the customer experience, the Communications Team has developed an inventive transit etiquette campaign to encourage good behavior while riding Metro. ...
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