Meeting_Body
REGULAR BOARD MEETING
JUNE 28, 2018
Preamble
Motion by:
GARCETTI, KUEHL, BONIN AND GARCIA
AS AMENDED BY BARGER
Related to Item 38: NEXTGEN BUS STUDY SERVICE PARAMETERS
MTA should strive to deliver the best customer experience of any public transit provider in America.
MTA’s customers should be able to easily and conveniently access MTA services and data and feel assured that their transit trip will be fast, convenient, and reliable.
Additionally, MTA’s customers should feel that MTA actively cares about their experience. MTA’s customers should see a proven, constant, and continuous effort by MTA to improve the experience of using MTA’s services.
Furthermore, MTA must demonstrate that its services are superior to alternatives.
The Ad Hoc Customer Experience Committee was formed to ensure that MTA was focused on these issues.
Since July, the ad hoc committee has met six times. The committee has examining a wide range of issues, including quality bus service, station cleanliness, TAP, pass programs, real-time data, service interruptions, marketing, Customer Care, system accessibility, and the causes of MTA’s recent ridership trends.
In the coming fiscal year, the duties of the Ad Hoc Customer Experience Committee will transition to the Operations Committee.
However, as MTA continues important customer experience initiatives, especially the NextGen Bus Study, it is important that the Board remain engaged on customer experience issues.
Additionally, as MTA advances the NextGen Bus Study, it is appropriate for the Board to provide policy direction on the highest priorities for the future restructuring of the MTA bus network.
Subject
SUBJECT: MOTION BY GARCETTI, KUEHL, BONIN AND GARCIA
Heading
NEXTGEN BUS STUDY SERVICE PARAMETERS
Title
WE THEREFORE MOVE THAT the Board:
A. Rename the System Safety, Security and Operations Committee to the Operations, Safety, and Customer Experience Committee;
B. Endorse Travel Speed, Service Frequency, and System Reliability as the highest priority service parameters to guide the work of the NextGen Bus Study;
WE FURTHER MOVE that the Board direct the CEO to:
C. Develop customer experience key performance indicators (KPIs) within Operations, Communications, Information & Technology Services, TAP, System Security and Law Enforcement, and other functional areas of MTA to regularly report on the status of the system, transit service, and the transit service environment;
D. Develop an Annual Customer Service and Experience Plan, including but not limited to improvements planned and desired for:
1. KPIs developed under section C. above
2. The status of Customer Service & Experience projects
3. Key accomplishments, objectives, and challenges in Customer Service and Customer Experience for the following budget year
4. Key accomplishments, objectives, and challenges in transit service marketing for the following budget year
5. The CEO’s Ridership Initiatives, including the Customer Experience Strategist (Board File 2018-0365);
E. Report back to the Operations Committee on all the above in 120 days.
BARGER AMENDMENT: continue to seek input and feedback on priorities from NextGen working groups and relevant community stakeholders.