Meeting_Body
FINANCE, BUDGET AND AUDIT COMMITTEE
JULY 17, 2019
Subject
SUBJECT: TAP MULTI-MODAL INTEGRATION AND MOBILE APP UPDATE
Action
ACTION: RECEIVE AND FILE
Heading
RECOMMENDATION
Title
RECEIVE AND FILE TAP Multi-modal integration and mobile app update.
Issue
ISSUE
TAP has begun integrating payment for third-party mobility services such as Bike Share, microtransit, scooters, trikes, ride-sourcing, electric-vehicle car sharing, parking and more. These third-party entities will offer modern payment options and enable greater mobility choices for our customers. In addition, TAP's mobile app is nearing completion and is expected to launch by the end of this year.
Background
BACKGROUND
The Account-Based System Called TAPforce
On May 17, 2018, TAP presented an update with the AD HOC Customer Experience Committee on the new TAP account-based system and our plans to integrate third-party mobility services such as bike share, microtransit, scooters, ride-sourcing, parking, and other multi-modal services. This system, called TAPforce was launched in September 2018 and is the first necessary step of building multi-modal and mobile capabilities onto our legacy TAP system.
Discussion
DISCUSSION
Low-Cost Integration of Legacy TAP Infrastructure with Multi-Modal Systems
In September 2018, TAP successfully launched a new account-based payment system called TAPforce that enables a digital TAP Wallet function. This hybrid approach enhances our legacy TAP System, improves our customer experience and takes advantage of modern technological advances in fare collection. The new TAPforce system launched with Metro Bike Share integration and became a first-of-its-kind in the U.S. for Mobility as a Service (MaaS). This Bike Share integration is now a proven use case for TAP's expanded payment capability to function as a link to first and last mile mobility options.
The TAPforce system is unique because of its great benefits for our customers and low cos...
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