Meeting_Body
OPERATIONS, SAFETY AND CUSTOMER EXPERIENCE COMMITTEE
EXECUTIVE MANAGEMENT COMMITTEE
JUNE 18, 2020
Subject
SUBJECT:
COMPREHENSIVE PRICING STUDYAction
ACTION: RECEIVE AND FILE
Heading
RECOMMENDATION
Title
RECEIVE AND FILE status report on the recently initiated
Comprehensive Pricing Study.
Issue
ISSUE
This is the first official communication to the Board regarding Metro's
Comprehensive Pricing Study. The purpose is to report on progress to date and highlight key elements and expectations of the
study.
Background
BACKGROUND
Vision 2028 identifies
pricing as an important lever towards achieving Metro's strategic goals, including the target of doubling the share of non-single-occupant vehicle trips. Vision 2028 directs staff to conduct a
comprehensive transportation system
pricing study to determine options for meeting goals of revenue, equity, security, ridership, and user experience, and to recommend
pricing policies arising from the
study to the Metro Board.
The
Comprehensive Pricing Study is timely with the work of the COVID-19 Recovery Task Force and the recently approved Board Motion 2020-0355 (Emergency Relief: Full-Price Passes).
Discussion
DISCUSSION
The
pricing of Metro's suite of transportation services has been developed at different points in time to meet different service and policy objectives. With the adoption of Vision 2028, these
pricing policies may no longer be optimally aligned to support Metro's strategic goals. A
comprehensive review will identify opportunities for appropriate change.
Study Objectives
The
study objectives are:
1. Review current
pricing policies (including incentive and discount programs) for transportation services provided by Metro including the following:
* Metro conventional bus and rail transit
* Metro MicroTransit
* Metro on-demand ridesharing (e.g. Mobility-on-Demand)
* Metro Bike Share
* Metro Vanpool
* Transportation parking or access on or adjacent to Metro properties (e.g. per...
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