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File #: 2020-0386   
Type: Informational Report Status: Agenda Ready
File created: 5/27/2020 In control: Executive Management Committee
On agenda: 6/18/2020 Final action:
Title: RECEIVE AND FILE status report on the recently initiated Comprehensive Pricing Study.
Sponsors: Operations, Safety, and Customer Experience Commit, Executive Management Committee
Indexes: Access Services Inc., Comprehensive Pricing Study, Coronavirus Disease 2019 (COVID-19), Governance, Informational Report, Metro Equity Platform, Paratransit services, Race, Research, Ridership, Security, Strategic planning, Surveys
Attachments: 1. Presentation
Date Action ByActionResultAction DetailsMeeting DetailsAudio
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Meeting_Body
OPERATIONS, SAFETY AND CUSTOMER EXPERIENCE COMMITTEE
EXECUTIVE MANAGEMENT COMMITTEE
JUNE 18, 2020

Subject
SUBJECT: COMPREHENSIVE PRICING STUDY

Action
ACTION: RECEIVE AND FILE

Heading
RECOMMENDATION

Title
RECEIVE AND FILE status report on the recently initiated Comprehensive Pricing Study.

Issue
ISSUE

This is the first official communication to the Board regarding Metro's Comprehensive Pricing Study. The purpose is to report on progress to date and highlight key elements and expectations of the study.

Background
BACKGROUND

Vision 2028 identifies pricing as an important lever towards achieving Metro's strategic goals, including the target of doubling the share of non-single-occupant vehicle trips. Vision 2028 directs staff to conduct a comprehensive transportation system pricing study to determine options for meeting goals of revenue, equity, security, ridership, and user experience, and to recommend pricing policies arising from the study to the Metro Board.

The Comprehensive Pricing Study is timely with the work of the COVID-19 Recovery Task Force and the recently approved Board Motion 2020-0355 (Emergency Relief: Full-Price Passes).

Discussion
DISCUSSION

The pricing of Metro's suite of transportation services has been developed at different points in time to meet different service and policy objectives. With the adoption of Vision 2028, these pricing policies may no longer be optimally aligned to support Metro's strategic goals. A comprehensive review will identify opportunities for appropriate change.

Study Objectives
The study objectives are:
1. Review current pricing policies (including incentive and discount programs) for transportation services provided by Metro including the following:
* Metro conventional bus and rail transit
* Metro MicroTransit
* Metro on-demand ridesharing (e.g. Mobility-on-Demand)
* Metro Bike Share
* Metro Vanpool
* Transportation parking or access on or adjacent to Metro properties (e.g. per...

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