Metro - File #: 2020-0629

• File #: 2020-0629
• Type: Informational Report
• Status: Filed
• File created: 9/11/2020
• In control: Executive Management Committee
• On agenda: 10/15/2020
• Final action: 10/15/2020
• Title: RECEIVE AND FILE a report and approach to "Uplift the Human Spirit Through Metro Art" in response to the 2020 Board motions (Attachment A).
• Sponsors: Executive Management Committee
• Indexes: Advertising, Budget, Budgeting, Customer Experience Plan, Informational Report, Metro Art, Metro Equity Platform, Motion / Motion Response, Partnerships, Policy, Program, Ridership, Safety, Strategic planning

Date	Action By	Action	Result
10/15/2020	Executive Management Committee

Meeting_Body
EXECUTIVE MANAGEMET COMMITTEE
OCTOBER 15, 2020

Subject
SUBJECT: REPORT ON MOTION TO "UPLIFT THE HUMAN SPIRIT THROUGH METRO ART" AMENDMENT
Action
ACTION: RECEIVE AND FILE

Heading
RECOMMENDATION

Title
RECEIVE AND FILE a report and approach to "Uplift the Human Spirit Through Metro Art" in response to the 2020 Board motions (Attachment A).


Issue
ISSUE

At their June and August 2020 meetings, the Board directed staff to think about how artists might be included in the Reimagining of transportation, and to report back on the following: a) a specific set-aside percentage of interior space on both rail and busses to accommodate the placement of Metro Art posters, with preference for local artists; and b) include $400,000 in the FY21 Budget to accomplish Uplift the Human Spirit Through Metro Art goals and initiatives and to work cross-departmentally to identify internal and external funding opportunities to support the projects. This report provides the requested response and policy directive updates.
Background
BACKGROUND

Los Angeles County is recognized as one of the world's most important creative capitals and is home to an incredible range of remarkably talented artists. Metro has been at the forefront of interweaving art and transit and transforming quotidian commutes into pleasurable journeys. Ad-hoc temporary programs have been particularly effective ways to commission local artists to create works that are relevant and responsive and which help celebrate and champion the creative vibrancy of our region.

Metro Art posters by local artists have been installed onboard buses and trains since 2003 as resources have been available. The Metro Art poster program has received over twenty-three awards and fifty-eight local artists have been commissioned to date. Over half the artists commissioned are women and over half are artists of color. Meet the Artist events are well attended and the posters have been featured in local newspapers and...