File #: 2020-0885   
Type: Contract Status: Passed
File created: 1/6/2021 In control: Board of Directors - Regular Board Meeting
On agenda: 2/25/2021 Final action: 2/25/2021
Title: A. AUTHORIZE the Chief Executive Officer to execute the following bench contracts for video production services to the following firms, for a cumulative not-to-exceed amount of $3,541,000 for the four (4) year term, effective March 1, 2021, through February 28, 2025, subject to resolution of protests, if any: a) Contract No. PS68458000 with ALAS Media b) Contract No. PS68458001 with Bubba's Chop Shop c) Contract No. PS68458002 with Clockwork Media d) Contract No. PS68458003 with Dreamseeker Media e) Contract No. PS68458004 with Friendly Filmworks f) Contract No. PS68458005 with MainSpring Business Video g) Contract No. PS68458006 with Sanchez Media h) Contract No. PS68458007 with Zero1 Agency B. AWARD AND EXECUTE task orders for an aggregate not-to-exceed amount of $3,541,000.
Sponsors: Executive Management Committee
Indexes: Advertising, Budgeting, Construction, Contractors, Contracts, Housing, Metro Vision 2028 Plan, NextGen Bus Study, Procurement, Purchasing, Strategic planning, Video
Attachments: 1. Attachment A - Procurement Summary, 2. Attachment B - Recommended Firms by Video Style Category, 3. Attachment C - DEOD Summary
Related files: 2021-0144
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
FEBRUARY 18, 2021

Subject
SUBJECT: VIDEO PRODUCTION SERVICES

Action
ACTION: APPROVE METRO VIDEO BENCH CONTRACTS AWARD

Heading
RECOMMENDATION

Title
A. AUTHORIZE the Chief Executive Officer to execute the following bench contracts for video production services to the following firms, for a cumulative not-to-exceed amount of $3,541,000 for the four (4) year term, effective March 1, 2021, through February 28, 2025, subject to resolution of protests, if any:

a) Contract No. PS68458000 with ALAS Media
b) Contract No. PS68458001 with Bubba's Chop Shop
c) Contract No. PS68458002 with Clockwork Media
d) Contract No. PS68458003 with Dreamseeker Media
e) Contract No. PS68458004 with Friendly Filmworks
f) Contract No. PS68458005 with MainSpring Business Video
g) Contract No. PS68458006 with Sanchez Media
h) Contract No. PS68458007 with Zero1 Agency

B. AWARD AND EXECUTE task orders for an aggregate not-to-exceed amount of $3,541,000.

Issue
ISSUE

Metro Marketing produces public-facing information to support the goals of the Vision 2028 Strategic Plan. The Marketing Department has traditionally used a bench of small business video production firms to supplement staff capacity in video development and production. Video is an important medium in the digital space and this small business video production bench contract allows Metro to have capacity for video production projects. Awarding this contract again will allow the department to maintain the amount of video content it can produce, which will enhance Metro's ability to provide clear information for riders and capture attention online about Metro projects and initiatives. To allow the agency to produce videos tailored to the agency's increasingly sophisticated digital advertising placements, social media targeting and web/mobile presence, Metro Communications staff recommends awarding a bench contract to 8 local video production companies. To ensure equitable distr...

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