Metro - File #: 2023-0300

• File #: 2023-0300
• Type: Agreement
• Status: Passed
• File created: 4/26/2023
• In control: Planning and Programming Committee
• On agenda: 3/20/2024
• Final action: 3/28/2024
• Title: CONSIDER: A. AUTHORIZING the Chief Executive Officer, or their designee, to execute a 30-year development agreement with the City of El Monte ("City") and AllVision ("AV") to construct, own, and operate a digital billboard on Metro property adjacent to Division 9 at 3449 Santa Anita Avenue, El Monte ("Project") (Attachment A); B. CONSIDERING, in accordance with the California Environmental Quality Act (CEQA), the environmental effects of the Project as shown in the Mitigated Negative Declaration ("MND") prepared by the City of El Monte (Attachment B); C. ADOPTING, in accordance with CEQA, the four mitigation measures incorporated in the MND to reduce the impacts of the Project to a less than significant level; D. FINDING, in accordance with CEQA, that the four mitigation measures would avoid or mitigate the effects of the Project to a point where no significant effect on the environment would occur, and there is no substantial evidence that the Project, as mitigated, would have a s...
• Indexes: Advertising, Budgeting, Bus Maintenance Projects, California Environmental Quality Act, Construction, Digital displays, Division 09, El Monte, Landscaping, Mitigation, Notice Of Determination, Plan, Project, Roadside advertising, Safety, Transit safety, Zoning
• Related files: 2024-0261

Date	Action By	Action	Result
3/28/2024	Board of Directors - Regular Board Meeting

Meeting_Body
PLANNING AND PROGRAMMING COMMITTEE
MARCH 20, 2024

Subject
SUBJECT: DIGITAL BILLBOARD DEVELOPMENT AGREEMENT WITH THE CITY OF EL MONTE

Action
ACTION: APPROVE RECOMMENDATION
Heading
RECOMMENDATION

Title
CONSIDER:

A. AUTHORIZING the Chief Executive Officer, or their designee, to execute a 30-year development agreement with the City of El Monte ("City") and AllVision ("AV") to construct, own, and operate a digital billboard on Metro property adjacent to Division 9 at 3449 Santa Anita Avenue, El Monte ("Project") (Attachment A);

B. CONSIDERING, in accordance with the California Environmental Quality Act (CEQA), the environmental effects of the Project as shown in the Mitigated Negative Declaration ("MND") prepared by the City of El Monte (Attachment B);

C. ADOPTING, in accordance with CEQA, the four mitigation measures incorporated in the MND to reduce the impacts of the Project to a less than significant level;

D. FINDING, in accordance with CEQA, that the four mitigation measures would avoid or mitigate the effects of the Project to a point where no significant effect on the environment would occur, and there is no substantial evidence that the Project, as mitigated, would have a significant effect on the environment; and

E. AUTHORIZING the Chief Executive Officer to file a Notice of Determination with the Los Angeles County Clerk and the State of California Clearinghouse.

Issue
ISSUE

Metro and AV have negotiated a Development Agreement with the City to construct, own, and operate two digital billboard displays on Metro's property adjacent to Division 9 at 3449 Santa Anita Avenue, El Monte ("Property"). See Attachment C for the Location and Site Plan. Over the past seven years, the City has taken a series of actions to allow for digital billboards and, in 2019, approved the Metro Property as a location for construction and operations of a digital billboard. Approval of the Development Agreement requires board approval as both the ...