File #: 2021-0228   
Type: Project Status: Consent Calendar
File created: 4/9/2021 In control: Board of Directors - Regular Board Meeting
On agenda: 5/27/2021 Final action: 5/27/2021
Title: CONSIDER: A. APPROVING the proposed MicroTransit Fare Structure with the introductory rate of $1 for the remainder of calendar year 2021 and adopt the $2.50 full fare effective January 1, 2022 for zones 1-8. Additional zones will be set to full fare once the first six months of Revenue Service Operations has concluded. B. APPROVING the service maps for MicroTransit Zones (6-8)
Sponsors: Operations, Safety, and Customer Experience Commit
Indexes: Access Services Inc., Budget, Budgeting, Customer service, Fare Structure, Fare Zone, Los Angeles International Airport, Maps, Microtransit, MicroTransit Pilot Program, NextGen Bus Study, Operations and Maintenance, Project, Revenue Service, Ridership, Safety, Security, Strategic planning, Zoning
Attachments: 1. Attachment A - October 2020 Item # 23 (MicroTransit Fare Structure), 2. Attachment B - Microtransit Service Zones (Maps and Hours of Operations), 3. Presentation
Related files: 2021-0401, 2021-0440
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
MAY 20, 2021

Subject
SUBJECT: MICROTRANSIT OPERATIONS FARE STRUCTURE AND SERVICE ZONES

Action
ACTION: APPROVE RECOMMENDATIONS

Heading
RECOMMENDATION

Title
CONSIDER:

A. APPROVING the proposed MicroTransit Fare Structure with the introductory rate of $1 for the remainder of calendar year 2021 and adopt the $2.50 full fare effective January 1, 2022 for zones 1-8. Additional zones will be set to full fare once the first six months of Revenue Service Operations has concluded.

B. APPROVING the service maps for MicroTransit Zones (6-8)

Issue
ISSUE
In October 2020, the Board of Directors approved an introductory fare of $1 for the first six months of Revenue Service Operations for all MicroTransit (Micro) zones. June 13, 2021 will mark the sixth month of operation for our first two Micro zones (Watts/Willowbrook and Inglewood/LAX).
Background
BACKGROUND
By design, MicroTransit is a flexible transit service built in alignment and synchronization with our NextGen Bus Plan. The goals of the service are to retain and grow ridership, to improve customer experience and to invest in workforce training and skill-building.
To date, Metro operates MicroTransit in 5 of 9 zones. Metro staff is on track to stand up an additional 4 zones later this year. The zone launch schedule for the three-year pilot is outlined below.
December 2020
* Watts/Willowbrook
* LAX/Inglewood

January 2021
* Compton/Artesia
* El Monte
* North Hollywood/Burbank

June 2021
* Highland Park/Eagle Rock/Glendale
* Altadena/Pasadena/Sierra Madre

August 2021
* Northwest San Fernando Valley

September 2021
* UCLA/Westwood/Century City

The agency's on-demand service has been planned to address systemic ridership losses by investing and prioritizing customer experience elements such as public safety, cleanliness, and responding directly to the needs of how women and girls travel on our system.
Discussion
DISCUSSION
In 2020, MicroTransit Operat...

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