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File #: 2022-0351   
Type: Fare / Tariff / Service Change Status: Passed
File created: 5/12/2022 In control: Board of Directors - Regular Board Meeting
On agenda: 6/23/2022 Final action: 6/23/2022
Title: CONSIDER: A. AUTHORIZING the Chief Executive Officer to extend the sale of promotional passes at 50% of the cost of full price passes through December 2022 as a continuation of Motion 36: Emergency Relief; and B. RECEIVING AND FILING this report on the timeline and plan for Metro fare capping.
Sponsors: Executive Management Committee
Indexes: Authorization, Eric Garcetti, Fare / Tariff / Service Change, Fare Zone, Hilda Solis, James Butts, Janice Hahn, Motion / Motion Response, Payment, Ridership, Service Authority For Freeway Emergencies, Shelia Kuehl, Strategic planning, Testing
Attachments: 1. Attachment A - Motion 36, 2. Attachment B - Fare Capping Status Update, 3. Attachment C - Fare Capping & Fare Change Timeline, 4. Presentation
Related files: 2020-0373, 2020-0704, 2020-0355, 2020-0565, 2020-0638
Meeting_Body
EXECUTIVE MANAGEMENT COMMITTEE
JUNE 16, 2022

Subject
SUBJECT: EXTEND SALE OF PROMOTIONAL HALF-PRICE PASSES AND UPDATE ON FARE CAPPING TIMELINE

Action
ACTION: APPROVE RECOMMENDATIONS

Heading
RECOMMENDATION

Title
CONSIDER:

A. AUTHORIZING the Chief Executive Officer to extend the sale of promotional passes at 50% of the cost of full price passes through December 2022 as a continuation of Motion 36: Emergency Relief; and

B. RECEIVING AND FILING this report on the timeline and plan for Metro fare capping.

Issue
ISSUE

Motion 36 "Emergency Relief" by Directors Garcetti, Solis, Hahn, Kuehl, and Butts (Attachment A) instructed staff to initiate promotional pricing at 50% off full-price day passes, 7-day passes, and 30-day passes, and to report back on the status of pass sales and recommendations for permanent reductions to the cost of full-price passes. The sale of the promotional price passes will end in July 2022.

This report provides pass sales information and requests authorization to extend the sale of promotional 50% off pricing through December 2022. The extension will allow staff additional time to gather data on pass sales and usage at the 50% off promotional price and to develop recommendations for pricing options. As required by the Motion, the fare structure recommendations will be aligned with the implementation of fare capping/best fare system that allows riders to take advantage of pass products without having to pay up front.

Background
BACKGROUND

In response to Motion 36, the 50% promotional pricing on full-price passes was implemented when Metro resumed front-door boarding in January 2022. Communications staff implemented a comprehensive marketing campaign to ensure riders are aware of and can benefit from the lower-price passes. Motion 36 also directed staff to prepare an implementation plan for a fare capping system that will allow riders to benefit from the same discounts without the upfront cash needed for a pass.
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